Industries
Questions written for how your customers ask.
Every industry gets its own natural questions, from urgent roof leaks to a first med spa visit. Your market and services are filled in, your name is always left out, and you can edit every question.
14 industries with ready-made questions
Pick your industry, then make it yours
Each set covers the ways people really ask: general picks, specific services, urgent needs where they make sense, and the concerns that decide who gets the call. The examples below use a sample city and service.
Roofing
Example market: Denver, CO
“Who are the best roofing companies in Denver, CO?”
General
“Which roofers in Denver, CO are good for storm and hail damage repair?”
Service
“My roof is leaking after a storm. Who should I call in Denver, CO right away?”
Urgent need
Common services: roof replacement, storm and hail damage repair, roof inspection, leak repair, and your own.
HVAC
Example market: Phoenix, AZ
“Who are the best HVAC companies in Phoenix, AZ?”
General
“Which HVAC companies in Phoenix, AZ do you recommend for AC repair?”
Service
“My AC stopped working. Who can come out today in Phoenix, AZ?”
Urgent need
Common services: AC repair, furnace repair, AC installation, heat pump installation, and your own.
Plumbing
Example market: Columbus, OH
“Who is the best plumber in Columbus, OH?”
General
“Which plumbing companies in Columbus, OH should I call for water heater repair?”
Service
“I have a burst pipe. Which plumbers in Columbus, OH offer emergency service?”
Urgent need
Common services: drain cleaning, water heater repair, leak detection, repiping, and your own.
Construction & remodeling
Example market: Charlotte, NC
“Which remodeling contractors in Charlotte, NC would you recommend?”
General
“Who does great kitchen remodeling in Charlotte, NC?”
Service
“How do I find a trustworthy general contractor in Charlotte, NC, and who has a good reputation?”
Customer concern
Common services: kitchen remodeling, bathroom remodeling, home additions, custom homes, and your own.
Law firms
Example market: Tampa, FL
“Which law firms in Tampa, FL would you recommend?”
General
“Who is a good personal injury lawyer in Tampa, FL?”
Service
“I need to speak with a personal injury attorney in Tampa, FL as soon as possible. Who should I contact?”
Urgent need
Common services: personal injury, family law, estate planning, criminal defense, and your own.
Med spas
Example market: Austin, TX
“What are the best med spas in Austin, TX?”
General
“Where should I go for lip filler in Austin, TX?”
Service
“I want natural-looking results. Which med spa in Austin, TX would you suggest for a first consultation?”
Customer concern
Common services: Botox, lip filler, laser hair removal, HydraFacial, and your own.
Plastic surgery
Example market: Nashville, TN
“Who are the top plastic surgeons in Nashville, TN?”
General
“Which plastic surgery practices in Nashville, TN should I consider for rhinoplasty?”
Service
“Which surgeons in Nashville, TN are known for natural-looking results?”
Customer concern
Common services: rhinoplasty, breast augmentation, tummy tuck, facelift, and your own.
Dermatology
Example market: Raleigh, NC
“Who is a good dermatologist in Raleigh, NC?”
General
“Which dermatology clinics in Raleigh, NC do you recommend for acne treatment?”
Service
“Which dermatology practices in Raleigh, NC should I compare?”
Comparison
Common services: acne treatment, skin cancer screening, eczema care, mole removal, and your own.
Chiropractic
Example market: Boise, ID
“Who is the best chiropractor in Boise, ID?”
General
“Which chiropractors in Boise, ID are good for sports injuries?”
Service
“I've never seen a chiropractor. Which offices in Boise, ID are good for a first visit?”
Customer concern
Common services: back pain, neck pain, sports injuries, sciatica, and your own.
Physical therapy
Example market: Kansas City, MO
“Which physical therapy clinics in Kansas City, MO would you recommend?”
General
“Where should I go for post-surgery rehab in Kansas City, MO?”
Service
“Which PT clinics in Kansas City, MO are worth comparing after knee surgery?”
Comparison
Common services: post-surgery rehab, sports injury rehab, back and neck pain, knee rehab, and your own.
Real estate
Example market: Sacramento, CA
“Who are the best real estate agents in Sacramento, CA?”
General
“Which agents in Sacramento, CA are best for relocation?”
Service
“Which agents in Sacramento, CA are good with first-time homebuyers?”
Customer concern
Common services: buying a home, selling a home, first-time buyers, relocation, and your own.
Restaurants
Example market: Minneapolis, MN
“What are the best restaurants in Minneapolis, MN right now?”
General
“Where should I go for brunch in Minneapolis, MN?”
Service
“Which restaurants in Minneapolis, MN have good options for dietary restrictions?”
Customer concern
Common services: brunch, date night, family dinner, outdoor seating, and your own.
Gyms & fitness studios
Example market: Salt Lake City, UT
“What are the best gyms in Salt Lake City, UT?”
General
“Which fitness studios in Salt Lake City, UT are good for pilates?”
Service
“I'm a beginner. Which gyms in Salt Lake City, UT are welcoming and offer coaching?”
Customer concern
Common services: personal training, strength classes, pilates, yoga, and your own.
Auto rental
Example market: Orlando, FL
“Which car rental companies are best in Orlando, FL?”
General
“Where can I find weekly rentals in Orlando, FL?”
Service
“Which car rental options in Orlando, FL should I compare for a week-long trip?”
Comparison
Common services: airport pickup, weekly rentals, SUV rental, one-way rental, and your own.
Don't see your industry?
Type your category and we'll write questions from a general template. You confirm every one before anything runs.
Any local or service business
Not on the list? It still works.
Type your category the way customers would say it, like “pet groomer” or “wedding venue”. We write questions from a general template, suggest services, and you confirm or edit every question before anything runs.
- Works for service-area businesses with no storefront
- Labeled as a general template, never passed off as an industry benchmark
- Add your own questions, as long as they leave your name out
The scanner also suggests categories like
- Electrician
- Landscaping
- Pest control
- House cleaning
- Veterinary clinic
- Accounting firm
- Insurance agency
- Moving company
- Auto repair shop
- Hair salon
- Pet grooming
- Wedding venue
Category
Electrician
Market to measure
Pittsburgh, PA
Services you confirm
- panel upgrades
- EV charger installation
- lighting repair
- Add a service
Questions to confirm
General template- Who are the best electricians in Pittsburgh, PA?General
- Which electricians in Pittsburgh, PA would you recommend for panel upgrades?Service
- Which electricians in Pittsburgh, PA should I compare before deciding?Comparison
- Which electricians in Pittsburgh, PA have the best reviews and reputation?Decision factor
- Is there a good electrician that serves Pittsburgh, PA?Nearby
Example only. Every question stays editable, and your business name is never in one.
Online and national brands
Selling online or nationwide? Ask it the way buyers do.
When there's no single city, the market is a country or region, and the questions ask who's best for a kind of customer. It works for software and services sold to businesses, and for products sold to people.
- Tell us who buys from you, and we use it in the questions
- Comparison and value questions show who you're weighed against
- Same rules as local scans: your brand name is never in the question
Accounting software
B2B · sold to businessesBuyers: freelancers · Market: United States
“What is the best accounting app for freelancers?”
General
“Which accounting apps do you recommend for invoicing and payroll?”
Service
“Which accounting apps offer the best value for freelancers?”
Customer concern
Project management tools
B2B · sold to businessesBuyers: marketing agencies · Market: United States
“What is the best project management tool for marketing agencies?”
General
“Which project management tools do you recommend for client approvals?”
Service
“Which project management tools offer the best value for marketing agencies?”
Customer concern
Skincare brands
B2C · sold to peopleBuyers: sensitive skin · Market: United States
“What is the best skincare brand for sensitive skin?”
General
“Which skincare brands do you recommend for fragrance-free moisturizers?”
Service
“Which skincare brands offer the best value for sensitive skin?”
Customer concern
Meal kit services
B2C · sold to peopleBuyers: busy families · Market: United States
“What is the best meal kit service for busy families?”
General
“Which meal kit services do you recommend for vegetarian meals?”
Service
“Which meal kit services offer the best value for busy families?”
Customer concern
Example categories and questions. A scan uses your own category, audience and market. Scan your brand
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